Hey, it’s Myles from Serendipityy.

RLSA campaigns do two things…

They let you target consumers who’ve already interacted with your brand…

And they let you target them when they might have forgotten about you, but are searching for your products.

This means showing your ads to people who are very likely to buy.

Especially in Q4, when people are in fact buying and not just looking, they can work really well.

Here’s how to use them.

Setup An Audience Of Website Visitors

1. Log into your Google Ads account.

2. Navigate to the Tools & Settings menu (wrench icon).

3. Under Shared Library, select Audience Manager.

4. Click the + button to create a new audience list.

5. Choose the Website Visitors list type.

6. Define the conditions for the list. Select All Visitors and exclude those who converted.

7. Set the membership duration to 540 days.

8. Save your list.

Target A Search Campaign To That Audience

Create a new search campaign that is targeting cold searches for your product.

The idea behind this is so that when people are searching for products you sell AND they have visited your site before, they will see the ad.

It’s great because people will often forget about your brand, but the fact they’ve interacted with it before means they are more likely to convert.

Therefore, set you bids high for this campaign as well (e.g. low target ROAS or mCPC with a high max bid)

Once you’ve created the campaign…

1. In the campaign or ad group settings, navigate to Audiences.

2. Click Edit Audience Segments 

3. Under the Browse tab, go to How they have interacted with your business > Website visitors.

4. Select the re-marketing list you created earlier.

5. Choose the targeting mode.

Save your settings.

I hope this email was useful, and that RLSA campaigns work well for you!

All the best,

Myles

PS - If November and December are usually your biggest months, and you’re spending at least $5k/month on Google Ads, then let me give you a free audit so you guarantee you’re making the most revenue possible. Just book a call here.