Big Money Optimisations

Hey, it’s Myles from Serendipityy.

I’ve been working with eCom brands for a while, and there’s one thing I’ve noticed that can either make or break your shopping ads: your product feed.

Most people don’t give it enough attention, and they end up spending more money for worse results. So today, I’m going to show you how to fix that.

What is feed optimisation?

Feed optimisation is making sure the info about your products in Google Merchant Center is perfect. It helps your ads show up in the right searches and gets people to click and buy.

Think of it like this:

1. Front-End Optimisation: Helps more people click your ads and buy.

2. Back-End Optimisation: Makes sure Google knows what your product is, so it shows up in better searches.

Why should you care?

If you don’t optimise your product feed, here’s what happens:

• You pay more for clicks but make less money.

• Fewer people see your products, which means fewer sales.

• Google shows your ads to the wrong people, wasting your money.

Start with the back-end first.

If Google doesn’t know what your product is, it won’t matter how great your images or titles are. Plus, you need good data from relevant traffic to improve the front-end.

How do you do it?

Here’s some quick-fire tips for you. If you want more in-depth answers then check out my free training here.

Product Category: Pick the right category for each product from Google’s list. Go as detailed as possible (5 layers deep).

Example: Animals & Pet Supplies > Pet Supplies > Cat Supplies > Cat Furniture.

Product Type: Write your own category but with keywords that make sense.

Example: Shoes > Mens > Basketball Shoes > Lebron James Collection > X Product.

Product Description: Add as much detail as possible (up to 5,000 characters). Start with your best sellers.

Title: Write a title with up to 150 characters, but focus on the first 70. Include important keywords and match the order competitors use.

Pricing: Check competitors’ prices. If you’re higher, position your product as premium. Use the “Sale Price” feature to highlight discounts.

Main Image: Test white backgrounds, lifestyle images, and even color backgrounds. Add up to 10 extra images so people can see all angles.

These small changes make a big difference.

Talk soon,

Myles

PS - If you run an ecommerce brand above $30k/mo and you want to have a free Google Ads strategy consultation with me, book a call here.